New Chanel Flagship London

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If you haven’t heard the news, the new Chanel flagship has opened up in London’s New Bond Street.  It is a stunning Peter Merino design – classic and complete with a sculpture inspired by Coco Chanel’s classic pearl necklace and tweed seating details.

While not the most innovative designs I have seen for new retail, especially classic flagships, this one defintely takes the gold for being pure.  According to the recent Vogue article, this store has not cut any corners.  The chandeliers are crystal, gold ribbon details are enclosed in mirrors, and hand-stitched pearls feature in fabric details.

See the full article and further photos here.

Lovely?  What are your thoughts? X

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